Have you arrived?
May 6, 2009
At some point in everyone’s career, you reach a point where you feel like you’ve really accomplished something. Maybe when you’re a young PR pro getting your first national clip … or a seasoned veteran who finally — after years of lobbying — convinces management that the communication team deserves a seat at the decision-making table.
Whatever it is, there’s that moment when something clicks and you realize that your hard work is actually paying off. Well, what is that “moment” in social media?
Yesterday, I had the opportunity to participate in a “tweet chat” about social media, moderated by Jason Falls. One of the questions he asked really got me thinking: How do you know when you are “in-network?” Meaning, if you’re a brand, how do you know when you’re really accepted and welcomed into a social network?
My two cents from yesterday’s conversation:
What do you think? If you’re helping a brand engage in social media, what does it mean to be “in network” and how do you know when you’ve gotten there?
