Olympic Games Fan Page Takes Home the Gold
February 19, 2010
With more than 400 million people on Facebook, the fan page feature has become an increasingly popular way for companies and organizations to connect with users. A fan page can be registered, created and published in 20 minutes. And for some organizations, that might be enough to attract fans. But how does either party benefit from this type of relationship?
Similar to the Opening Ceremony, the Vancouver 2010 Winter Olympics fan page is an example of going above and beyond. The page engages its 1.4+ million fans by providing video, photos, a discussion board, breaking news and even commentary from Olympic athletes. Fans can also play one of three “mini-games” or submit their own Olympic photos for a chance to win a daily prize of two tickets to the Games.
Your brand might not be ready for a page of this magnitude, but this provides inspiration as to how a fan page can work, when done correctly. If you’re ready for a fan page, there are numerous options for filling it out: Share photos from an event, ask questions on the discussion board or upload a recent presentation. The possibilities are endless. In the international competition of social media, how can your organization’s fan page become a champion?
