Social Media Success
September 25, 2009
How do you define successful social media? I’m not so sure that there’s a simple definition that we’re all ready to accept quite yet. The medium is in its relative infancy — so best practices, rules and success are still a little murky.
But, there’s good news. Some companies are taking the bull by the horn — not only engaging, but generating viable results: improving customer service, increasing web traffic, strengthening product development or generating new business. I’ve noticed a flurry of case studies in the last few days from companies big and small touting social media successes. So, while there may not be a standard definition for Web 2.0 success, it’s generating positive outcomes nonetheless. These examples will help you see the potential:
- Fortune 500 series: FedEx delivers success through social media.
- Starbucks social media monitoring and community help it survive a brand attack.
- 6 Social Media Case Studies, courtesy of HubSpot, illustrates how communities can drive product innovation, improve marketing and sales, pique the media’s attention and attract customers.
