Whether you’re a Greatest, Boomer, Gen Xer or Millennial, your generational label identifies you to the news and entertainment media, historians and (ahem) marketers. Every 15-20 years, pop culturists compete for the glory of naming the next generation. For our youngest Americans – born after about 1995 – what will be the experiences, social issues, economic circumstances and technologies that define them? And, as a recent USA Today article asks, how will we distill all of this into a catchy one- or two-word term?
Though the issue is hotly debated by sociologists, writers and demographics gurus throughout the country, we have our own trend observers here at Costa DeVault, and they’ve offered up a few ideas of their own. Here’s a list of our top suggestions for branding the developing band of newborns to high schoolers among us.
- Gen App: Is there an app for making the “Apple Generation” do their chores? Oh, thank goodness.
- Greatest(est) Generation: It’s no secret our kids have a slight sense of entitlement … and their spelling could use some work, too.
- Gen When?: Is there an end to the economic uncertainty, job insecurity and obesity that plague our financial and physical health? When things turn around, we can all breathe a sigh of relief for our kids.
- Digicoms: They use digital communications almost from infancy. To them, a magazine might as well be an iPad that doesn’t work.
- What’s Next?: Always looking for the next big thing, this impatient generation is accustomed to entertainment on demand.
- Gen Text: @TEOTD, at least we have a glossary of terms so we can understand WTH they’re saying.
A proud Gen Xer, staff writer Erin Heston remembers when gas was 99 cents a gallon, calling someone on the go meant finding a pay phone and kids had some respect for authority! Danged whippersnappers…
Photo credit: DonkeyHotey