Ad Trends for 2012
January 4, 2012 by Doreen
Today, The Wall Street Journal had an interesting forecast section regarding ad trends for 2012. Predictions include advertising executives flexing their technology muscles, consumer-made customized products, more foul-mouthed ads and the marketing world embracing the mobile experience.
Christian Haas, executive director at Goodby Silverstein & Partners, stated, “In 2012, advertising will be more than ever the intersection of technology and storytelling.”
We’ll be looking for these trends while watching the ads in the Super Bowl this year. With a 30-second ad going for $4 million, will the dollars be worth the touchdown for the companies? Let’s see if technology and storytelling can make it happen.
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