Businesses Should Have “Sites” Set on Mobile Sites

Back in 2010, Mashable and Morgan Stanley reported that mobile Internet use is expected to exceed desktop access by 2014. More than a year later, skyrocketing mobile use is making this milestone more attainable every day. In fact, for all the time that users spend on their smartphones, just 45 percent of it is making calls … and when those same people see an ad on TV or in print, 71 percent of them search for more information using a mobile device.

Bottom line: If your website appears on any of your collateral materials (e.g., brochures, letterhead, business cards) or advertisements, and you don’t already have a mobile website, you’re missing out on potential business leads and supporters.

But it’s not as simple as optimizing your current website for mobile use. Think of it in terms of marketing to Baby Boomers vs. Millennials. It’s not a one-size-fits-all approach; you have to consider tone, message and attention span. The user on the go expects instant gratification – so your most important messages should be easy to find. For nonprofits, this may be your “Donate” page. For a restaurant, it should be “Locations” … and for a local government, it’s probably “Emergency Numbers.”

Whatever your industry, the need for a clutter-free and easy-to-use mobile site is crucial for keeping pace with competitors. With mobile use increasing by the minute, it’s important for brands to develop a site now … rather than play catch- up later.

What do you think are some of the most important characteristics of a mobile website?

This holiday season, Costa DeVault is giving away a free mobile site to one deserving Central Florida nonprofit – and we want you to help us choose the recipient. For more information, visit http://on.fb.me/rC1G20.

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