Writing for the (Social Media) Medium – Part II
October 20, 2011 by Jenni
Yesterday, I had the pleasure of guest presenting at Jennifer Wakefield’s PUR3100 class at UCF. Using my most recent blog post (Writing for the (Social Media) Medium) as a guide, I discussed traditional writing fundamentals and how they often overlap with the nontraditional. We also talked about our favorite brands that use social media (for me, Southwest Air and DKNY) and tried our hand at making an Ocean Spray Facebook update a tweet and a McDonald’s advertisement a short, compelling post.
Thank you to Jen for hosting me – and to her students for the thoughtful questions and discussion. Here’s a link to the presentation:
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'); ?>Tags: Costa DeVault, dkny, florida, Marketing, mcdonald's, ocean spray, orlando, PR, Public Relations, Social Media, southwest air, UCF, university of central florida, winter park, writing
October 20th, 2011 at 1:12 pm
Thank YOU, Jenni, for doing such a fantastic job! My students loved it!