Tips to Defend Your Digital Reputation
September 13, 2011 by Costa DeVault
There was an excellent recent article in the Wall Street Journal regarding “Tips to Defend Your Digital Reputation,” which was written by Leslie Gaines-Ross, chief reputation strategist at global communications firm Weber Shandwick. It’s an informative read for all companies about lessons in proactive digital defense strategies. Tips include:
- Beware, the Clock Ticks
- Monitor Carefully: Nothing Is Too Small to Ignore
- Plug the Leaks
- Don’t Always Turn the Other Cheek
- Don’t Neglect to Socialize Your CEO
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