Media Roundtable Recap
July 26, 2010 by Ashley
The Orlando Chapters of the Florida Public Relations Association (FPRA) and the Public Relations Society of America (PRSA) recently hosted their annual media roundtable, where members of the local media gave PR pros the low-down on everything from pet peeves to their extra curricular activities. Here is a small sampling of informational tidbits you might not have known…
Katy Widrick (@growingbolder), executive producer of Growing Bolder
- “Growing Bolder recently got picked up for national syndication on PBS, so we’re always looking for inspirational stories of people over the age of 50 overcoming obstacles and doing extraordinary things.”
Raquel Giorgio (@RaquelGiorgio), managing editor at WKMG-TV
- “The station is open to talking to experts via Skype.”
Peter King (@PeterKingCBS), news correspondent at CBS Radio
- “We like stuff that makes sound because radio is theater of the mind. That being said, if you have an accompanying audio file (e.g., screeching tires for a car story), send it with the pitch.”
Barry Glenn (@OrlandoMag), managing editor of Orlando Magazine
- “Orlando Magazine just released the premiere issue of Orlando Wedding, a new bi-annual publication aimed to help local brides-to-be plan for their big day.”
Mark Baratelli (@MarkBaratelli), editor of The Daily City
- “Our blog’s target market isn’t just kids in skinny jeans; it’s also suburban moms who want to know what interests their kids (who wear skinny jeans).”
John Cutter (@johncutter), digital media editor of the Orlando Sentinel
- “When pitching a story, include video if you have it. Newspapers need online visuals, and video is a great asset to any story.”
Thanks to the media representatives who were present and, most importantly, candid. Can you share any other tips about working with the media? If so, please post them in the comments.
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