Video: Summer of Social Media
June 7, 2010 by Jenni
In this clip from NBC San Diego, Jen Van Grove of Mashable.com discusses well-known companies turning to Facebook and Foursquare to connect with their customers. Here is a run-down of four social media-savvy brands using online platforms to offer incentives and prizes to consumers this summer.
- Wendy’s, a brand that has served as a precedent for restaurants on Facebook, has launched a page dedicated to their iconic Frosty. You can join the icy treat as it travels around the country and shares postcards, stories and photographs. You can also follow clues for a chance to win Wendy’s gift cards or the ultimate prize: a trip to Alaska or Hawaii.
- Facebook users can create their own specialty Papa John’s pizza through June 14. The three top recipes will be sold in stores, and the creator of the top-selling choice will win a slice (1%) of the sales.
- Last year, Mountain Dew fans had complete control over three new soft drink flavors. Since then, the beverage has launched its social media platform, DEWmocracy. They have given the power to their fans again, encouraging them to choose their favorite among the three.
- Since its debut in late May, Starbucks lovers across America have embraced the first-ever nationwide Foursquare mayor special: “$1 off a new however-you-want-it Frappuccino blended beverage. Any size, any flavor.” As a result, check-ins at Starbucks locations have increased by 40% week-to-week.
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