The Art of the First Impression
March 18, 2010 by Jenni
You might have grown up being told “never talk to strangers,” but once you reach a certain age, those “strangers” become your potential clients, future employers and collaborators. At a recent FPRA event, Dr. Susan Bach, executive director of the Center for Leadership Development at the Crummer Graduate School of Business at Rollins College, presented an interactive workshop on developing an elevator pitch – and using it effectively in networking opportunities.
Bach started with three simple talking points to craft your introduction:
- Hook ‘em: List the talking point for your central message. Share your name, your company/organization and your position.
- Describe your passion: Create two to three points that explain how you accomplish your job and what it means to you.
- Ask for what you want: Take the next step by exchanging business cards, extending an invitation to a future event or planning to meet for coffee.
Practice and preparation are key to an effective and natural-sounding “30-second commercial.” Bach suggests practicing in front of the mirror or recording yourself. Better yet: attend an event and give it a test drive.
What are your favorite tips for creating a lasting impression?
Photo credit: AndyRob
