Multimedia Campaign Strives to Keep Readers “In the Know”
January 19, 2010 by Doreen
The Wall Street Journal recently launched a multimedia branding campaign titled “Live in the Know.” The campaign stresses the value of the in-depth research that the paper brings that goes beyond chatter and sound bites. In a time where major newspapers are fighting to keep their readership, I thought the campaign was an interesting approach.
Tags: Advertising, Branding, campaign, multimedia, Strategy