BusinessWeek’s Stephen Baker Just Read My Mind
December 10, 2009 by Nathan
I would like to thank Stephen Baker at BusinessWeek for his article “Beware Social Media Snake Oil” and for saying what a lot of us in the profession have been thinking for some time. I am a big social media fan, but it sure sounds like all the “experts” are saying the same things: “Be transparent, engage with your customers, break down silos.”
Providing good counsel requires in-depth understanding of each individual client. One size does not fit all.
