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Good marketing? You be the judge.

Posted On This Date:  September 4, 2009 by Summer

Yesterday in my mailbox, I was surprised to find a package from Kiss My Face. It’s an organic and natural cosmetics and skincare line … one that I had never heard of. Until yesterday.

Apparently, I had won some contest I had entered online, and this was the prize. As a products “junkie,” I was excited to open all the testers and flip through the marketing materials. The pamphlet directed me to the company web site, so I immediately logged on to the computer to check it out. (Yes, a marketer’s dream … I’m “one of those people.”)

Almost an hour later, I had read through pretty much the whole site and made a list of stuff I wanted to try. The only thing I was disappointed in was their blog section, which hadn’t been updated since February … and the one before that was September 2008!

This got me thinking … what were the missed opportunities here? What if their blog was updated frequently? I would have subscribed – a weekly, if not daily, reminder of their products. Perhaps I would have followed them on Twitter, too. The point is: Their contest was a success. I learned about their products, and I intend to buy … and how much did it cost them? A few samples and a dollar in postage? But how much further could they have gone?

That said, at least I’m thinking about their products. And blogging about them, too.

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