It’s All About Timing

In 2004, my husband and I went to see Pearl Jam during the Vote for Change tour. We arrived early enough to check out the opener, Death Cab for Cutie, and I admit I wasn’t impressed. Fast forward to the present – and they’re one of my favorite bands. I’m now jamming to the same songs I used to turn up my nose to. As I get older, I’ve learned that a lot of what we like depends greatly on timing, outside forces, and how we have changed. How does this relate to the way you do business?

• Timing – Just like in life, what may not have worked for you or your business five years ago, may work well now. It’s important to take a look at options and strategies you may have dismissed in the past.

• Outside Forces – The current economic climate presents many challenges, while it also offers just as many opportunities. Use this time to assess your work — and consider an “upgrade.” Find new ways to solve your clients’ problems. Develop new business relationships. Teach colleagues your strengths — and learn theirs.
• How We’ve Changed — The recent social media revolution has positioned everyone, including companies big and small, on a more equal playing field. For public relations and marketing professionals, never have we had the ability to garner so much exposure. There is almost an exponential amount of potential — even on a shoestring budget. Social media isn’t for every person or business, but it’s worth considering.

Once a little time goes by, things can look very different. Maybe it’s time to reevaluate both your iPod® and your business.

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