BusinessWeek Talks Social Media
June 1, 2009 by Costa DeVault
When looking for advice about social media, BusinessWeek might not be the first resource that comes to mind, but it’s quickly moving up on the list. Engaging readers, measuring metrics and crowdsourcing for story resources, the magazine is walking the walk. In fact, editor-in-chief John Byrne’s Twitter account is often cited as an example of a traditional media person getting and embracing social media. (He is one of 30+ tweeting BusinessWeek journalists.
In 2005, BusinessWeek published an article foreshadowing how “Blogs Will Change Your Business” (updated version here.) Since then, they’ve continued to offer insightful articles that explain the relevance of social media to business leaders. Further cementing itself as a social media resource, BusinessWeek recently published “An Executive Guide to Social Meida.”
In case you missed the issue, or didn’t have time to flip through all the stories, we’ve compiled our favorites. These articles make the case for why, as BusinessWeek put it, smart companies are embracing social media. If you’re company hasn’t added social media to the marketing mix, check out these must-reads.
The Smart Way to Tap Social Media
Web 2.0 Managing Corporate Reputations
