Have you arrived?
May 6, 2009 by Heather
At some point in everyone’s career, you reach a point where you feel like you’ve really accomplished something. Maybe when you’re a young PR pro getting your first national clip … or a seasoned veteran who finally — after years of lobbying — convinces management that the communication team deserves a seat at the decision-making table.
Whatever it is, there’s that moment when something clicks and you realize that your hard work is actually paying off. Well, what is that “moment” in social media?
Yesterday, I had the opportunity to participate in a “tweet chat” about social media, moderated by Jason Falls. One of the questions he asked really got me thinking: How do you know when you are “in-network?” Meaning, if you’re a brand, how do you know when you’re really accepted and welcomed into a social network?
My two cents from yesterday’s conversation:
What do you think? If you’re helping a brand engage in social media, what does it mean to be “in network” and how do you know when you’ve gotten there?
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'); ?>Tags: Branding, Online Networking
May 6th, 2009 at 3:21 pm
Heather,
Nice post and certainly opens it up for discussion. I’ll answer this with two points from my perspective.
1. knowing when you are in-network will mean different things for different companies like: detractors become nicer, customers are answering other customer’s questions for you, etc. My favorite quote was “your in-network when customers are wearing your logo as a tatoo”.
2. almost more important is why it matters to be “in-network”. Means you are not trying to get the attention of prospects/customers by waving your hands from behind the glass window. You are actually standing with them and making / taking suggestions as a part of the group. Very important to be part of the influence.
Where focus groups, old media metrics help you get in the minds of customers, new / social media allow you to get inside the lives of customers. Profoundly different perspective.
For the full conversation you can review http://hashtagsocialmedia.com/event/index.php?e_id=6
Hope this helps.
May 6th, 2009 at 10:34 pm
[...] original post can be found here : Have you arrived?
May 7th, 2009 at 8:30 am
Jason, thanks for stopping by. Very much appreciate the additional insight … and looking forward to next week’s #soicalmedia chat.