Boarding the Social Media Train
May 13, 2009 by Heather
Sugarland, a popular country music duo, recently released a new song called “Already Gone.” I had listened to the song a few times, but never stopped to really listen to the lyrics — until yesterday. The song includes one line that I couldn’t get out of my head:
The song looks at various stages of life from the same perspective: Life happens and you can’t let it pass you by.
The same concept can be applied to integrating social media into your brand’s overall communication strategy. Every day, more and more companies are finding success testing the social media waters. This new approach to communication — talking with people … not at them — is changing how business gets done. While social media is certainly not a runaway train, it is certainly high-speed rail – moving swiftly to exciting destinations. Are you on board or is it passing you by?
Photo credit: Suephi
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