Teleflora Gets It
April 29, 2009 by Heather
There’s been a lot of chatter recently about companies that don’t “get” social media … or that are using it wrong … or only enter when forced by a crisis. (Dominos anyone?)
Well, don’t be mistaken. There are plenty of companies who do get it … who are using Twitter and other social media tools to engage current and potential consumers.
One example: Teleflora. Just look at this series of tweets from last week.
That simple gesture — engaging one person with one quick tweet — sets Teleflora apart. It differentiates them from all the other flower delivery services out there. Now, let’s be realistic. This won’t lead to a sale tomorrow (I don’t need to order anyone flowers), but you can bet that the next time I need to send flowers, Teleflora will be at the top of my list.
Isn’t this what social media is all about? We’ve all heard about Comcast and JetBlue. What are some other examples of under-the-radar companies engaging in social media? What are they doing that works?
Tags: Customer Service, Listening, Sales, Social Media, Twitter
April 30th, 2009 at 2:29 pm
My sister tweets when she has an appointment open at her spa and offers a discount for someone to pick it up. Keeps her spa on the tip of everyone’s tongue and it keeps the spa from loosing the appointment, which in a service industry that is all about selling your time, which is her most valuable resource. Better to make 50% off a massage than 0% of a massage! Just my two sense.
April 30th, 2009 at 2:40 pm
Adam, what a great idea! What’s the name of your sister’s spa? If it’s local, I might have to start following her!
May 3rd, 2009 at 10:26 am
Her spa is in Cincinnati, so I doubt you will be able to take advantage for the discounts. But might be a good idea for one of your clients.