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You’re Doing It Right

Posted On This Date:  February 5, 2009 by Summer

These days there is no shortage of blogs about companies who excel at SMO (social media optimization).You know who I’m talking about: Zappos … Intel …The Home Depot…these names come up again and again when discussing online reputation management. In the past week, however, the Costa DeVault team has noticed a few other blog-worthy companies that are effectively using its online presence through Twitter…and in doing so have managed to separate themselves from the pack. Here’s why.

  • Whole Foods, Crisis Communication – With the recent salmonella outbreak, Whole Foods has continued to give Twitter updates about what products have been recalled and ones that are safe for consumption.
  • Dunkin Donuts, Community Relations – On the Monday after the Super Bowl, Dunkin Donuts offered its condolences up to Cardinal fans by offering a free donut (along with the purchase of drink) to Phoenix-area customers.

  • Springpad, Relationship Marketing – Recently Springpad contacted one of our staff via Twitter with information about a new service. The message was personalized and asked for customer feedback.
  • JetBlue, Client Communication – JetBlue offers travel tips and flight information. Along with SouthWest Airlines, JetBlue is part of a newly emerging travel industry trend, according to a recent USA Today article.
  • Ichiban, Client Communication – Ichiban, a local sushi restaurant, is now accepting orders via Twitter. How did owners come up with this idea? They didn’t. Ted Murphy, local Twitterati, promised he would order from them once a week if they offered the service. He spoke; Ichiban listened.
  • Dell Outlet, Sales – This week, Dell announced a one-day only, Twitter exclusive 30% discount on a laptop.

Tell us what you’re doing … and we’ll follow (and possibly blog about) you.

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One Response to “You’re Doing It Right”

  1. Greg Rollett Says:
    February 5th, 2009 at 4:44 pm

    Thanks for including Ichiban on this list. We have done a lot of work getting them up to speed quickly to deal with an influx in customer communication. We hope that people begin to take advantage of the open dialogue and continue to work with them as they deal with new media and advertising.