Comments on: Engaging the Public in Public Radio http://www.costadevault.com/blog/2009/02/engaging-the-public-in-public-radio/ A Wordwise Company Wed, 21 Dec 2011 14:55:12 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Alexis http://www.costadevault.com/blog/2009/02/engaging-the-public-in-public-radio/#comment-90 Alexis Mon, 23 Feb 2009 14:42:39 +0000 http://www.costadevault.com/blog/?p=197#comment-90 On Reddit.com this morning, the top rated story is, "Who listens to NPR as their primary radio source?" It's been upvoted by 1,200+ people at this point. Many of the people who commented referenced national NPR, but I think this reinforces the fact that local NPR affiliates do have interest from social media users. I'm glad our local affiliate is getting involved with FB, Flickr and YouTube, and I hope others take the plunge and get involved, as well. On Reddit.com this morning, the top rated story is, “Who listens to NPR as their primary radio source?” It’s been upvoted by 1,200+ people at this point.

Many of the people who commented referenced national NPR, but I think this reinforces the fact that local NPR affiliates do have interest from social media users. I’m glad our local affiliate is getting involved with FB, Flickr and YouTube, and I hope others take the plunge and get involved, as well.

]]> By: Mike Whaling http://www.costadevault.com/blog/2009/02/engaging-the-public-in-public-radio/#comment-50 Mike Whaling Fri, 13 Feb 2009 19:37:32 +0000 http://www.costadevault.com/blog/?p=197#comment-50 Maria, I think it says a lot that you're listening for conversations like this, and that you are willing to jump in and respond. I also think it's great that you're using Flickr, YouTube, Facebook and blogs. The problem is, as a former WMFE member who still gets your e-newsletter, I had NO IDEA that the station was doing any of these things. Even looking at the homepage of the station's website today, I still don't see any mention of any of the sites you have mentioned. I have to wonder what the value is if you are not actively promoting your presence on these sites and using them to engage your current and prospective members. There absolutely are ways to measure your success, too. Flickr, YouTube and Facebook all provide various measurement tools, and you should easily be able to use a service like Google Analytics to measure blog traffic. Finally, finding ways to get more of your staff involved should take some of the burden off those one or two people that are trying to manage it all now. Heather is right, people want to hear from personalities like Pat Duggins. And once you get going, it's amazing to watch how your audience will jump in and drive a lot of the discussion for you. Thanks for diving in. I look forward to seeing how you use these tools to keep your audience updated. I'm a big fan of the station ... in fact, I'm heading over to Facebook to confirm that now! Maria, I think it says a lot that you’re listening for conversations like this, and that you are willing to jump in and respond. I also think it’s great that you’re using Flickr, YouTube, Facebook and blogs.

The problem is, as a former WMFE member who still gets your e-newsletter, I had NO IDEA that the station was doing any of these things. Even looking at the homepage of the station’s website today, I still don’t see any mention of any of the sites you have mentioned. I have to wonder what the value is if you are not actively promoting your presence on these sites and using them to engage your current and prospective members.

There absolutely are ways to measure your success, too. Flickr, YouTube and Facebook all provide various measurement tools, and you should easily be able to use a service like Google Analytics to measure blog traffic.

Finally, finding ways to get more of your staff involved should take some of the burden off those one or two people that are trying to manage it all now. Heather is right, people want to hear from personalities like Pat Duggins. And once you get going, it’s amazing to watch how your audience will jump in and drive a lot of the discussion for you.

Thanks for diving in. I look forward to seeing how you use these tools to keep your audience updated. I’m a big fan of the station … in fact, I’m heading over to Facebook to confirm that now!

]]> By: Heather http://www.costadevault.com/blog/2009/02/engaging-the-public-in-public-radio/#comment-46 Heather Fri, 13 Feb 2009 14:52:40 +0000 http://www.costadevault.com/blog/?p=197#comment-46 Maria, Thanks for reading! As a fan of public radio, I hope that WMFE can dedicate the resources to make a big social media push. It's time intensive, but worth the effort. Once you really get into it, I think the station will be able to measure results. The results may be different than standard metrics, but the outcomes are nonetheless measurable. I look forward to seeing how WMFE engages listeners via social media. Heather Maria,

Thanks for reading! As a fan of public radio, I hope that WMFE can dedicate the resources to make a big social media push. It’s time intensive, but worth the effort. Once you really get into it, I think the station will be able to measure results. The results may be different than standard metrics, but the outcomes are nonetheless measurable.

I look forward to seeing how WMFE engages listeners via social media.

Heather

]]> By: Maria Diestro http://www.costadevault.com/blog/2009/02/engaging-the-public-in-public-radio/#comment-45 Maria Diestro Fri, 13 Feb 2009 14:26:53 +0000 http://www.costadevault.com/blog/?p=197#comment-45 Web producer here at WMFE. Thanks for some awesome ideas! We do have a flickr account, our youtube account keeps getting more subscribers weekly and we just created a facebook fan page account. We are working on building an application in facebook too. We had two blogs but because of layoffs the programs are no longer here. I believe that the good thing about social media is that it gets your stuff out to a mass number of audience. The bad thing is that currently there is no way to measure hits or clickthrough from them. We are working on it and are engaging our reporters to do more social media stuff. Most of the bigger stations have more than one person in their web department so they are able to do a lot more online. Smaller stations have one or maybe two staff people working on this so that limits what we are able to do. Again, thanks for the suggestions and will most def. try to implement them. Maria Diestro Web producer here at WMFE.

Thanks for some awesome ideas! We do have a flickr account, our youtube account keeps getting more subscribers weekly and we just created a facebook fan page account. We are working on building an application in facebook too. We had two blogs but because of layoffs the programs are no longer here.

I believe that the good thing about social media is that it gets your stuff out to a mass number of audience. The bad thing is that currently there is no way to measure hits or clickthrough from them.

We are working on it and are engaging our reporters to do more social media stuff. Most of the bigger stations have more than one person in their web department so they are able to do a lot more online. Smaller stations have one or maybe two staff people working on this so that limits what we are able to do.

Again, thanks for the suggestions and will most def. try to implement them.

Maria Diestro

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