Comments on: A Brand is Still a Brand http://www.costadevault.com/blog/2009/01/a-brand-is-still-a-brand/ A Wordwise Company Thu, 26 Aug 2010 19:53:45 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Mike Whaling http://www.costadevault.com/blog/2009/01/a-brand-is-still-a-brand/#comment-20 Mike Whaling Fri, 23 Jan 2009 00:14:31 +0000 http://www.costadevault.com/blog/?p=180#comment-20 This is a point that businesses should never forget. Companies are now forced to make their brands much more human ... they risk alienating their customers if they're not willing to listen and engage. A brand has never been "what we tell the consumer it is." It has always been "what the consumers tell each other it is.” I would add that social media can help measure public perception as much or more as it can help to influence those perceptions. Sometimes there's nothing more eye-opening (or humbling) than a quick search for your business on Google, Twitter or Technorati. - Mike (@<a href="http://twitter.com/30lines" rel="nofollow">30lines</a>) This is a point that businesses should never forget. Companies are now forced to make their brands much more human … they risk alienating their customers if they’re not willing to listen and engage.

A brand has never been “what we tell the consumer it is.” It has always been “what the consumers tell each other it is.” I would add that social media can help measure public perception as much or more as it can help to influence those perceptions. Sometimes there’s nothing more eye-opening (or humbling) than a quick search for your business on Google, Twitter or Technorati.

- Mike (@30lines)

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